Social Media to Grow your Business

Social Media to Grow your Business

by Tez Ferguson April 30, 2022

As a small business owner, you have essential things and challenges facing your small business. Lots of brands use social media to grow business and try tons of different ideas from posting online, sharing their customer’s reviews, and creating posts, among many other strategies. Big wallets rarely hurt small business owners, so they confront several issues to make a living. In this article may we help you with how to use social media to grow your business.

Social Media Marketing

Customers are more likely to stick with a business if it has a good reputation and credibility. This can be done in several ways, such as by utilising testimonials on social media. With social media today, they can help customers to recognise this and see the business premium on excellent customer service and product quality.

Many brands use social media to grow business and to contact potential clients through social networking sites. They utilise these social media platforms to advertise their goods and brand. Social media marketing aims to get a message from one person to the next using various platforms such as Facebook, Twitter, Pinterest, and Instagram. These social media networks can assist with product promotion and develop trust among friends by spreading the word about it.

Why should you concentrate on social media marketing instead of other platforms? Some studies show that there are now over 4 billion active social media users who spend an average of almost 2 hours every day on social media sites.

This time spent is hugely beneficial for you to take advantage of:

  • Use social media platforms to increase brand recognition.
  • Generate direct sales; and
  • Build strong customer connections.

Below are strategies on how to use social media to grow your business:

How to grow your social media fast?

Plan your social media marketing

“If you fail to plan, you’re planning to fail” is a famous Benjamin Franklin quote that applies to everything, especially using social media channels to expand your business. Yes, social media is simple and even free to use, but it takes time. It’s also worth noting that every successful business plan necessitates preparation. So don’t just do it without having a specific goal in mind.

Plan everything from your Facebook page, Instagram posts, cover photo, profile picture, and all social platforms you want to have a social media profile.

Identify your audience

Social Media Marketing

Knowing your target audience allows you to have a more focused approach toward who you’re selling to and what they need.

 It’s time to figure out where your target audience is most active once you’ve identified who they are. For example, older people spend more time on Facebook than ever before, but over half of Instagram users are under 34. With an emphasis on live-streaming, TikTok and Instagram are among teenagers’ most popular social media channels. Twitter caters to a younger demographic, with 38% of its users aged 18-29. Gen Z has flocked to TikTok, which has become the most popular social network.

Look at your competitors if you’re struggling with fleshing out your target audience. What brand voice are they using? What content do they produce? What social media platforms do they consistently use? Analyse their engagement rates, comments, and hashtags to get insightful inspiration.

Create a cohesive social media strategy

Make sure that the social media platforms you participate in have a goal. You can do this by creating a marketing calendar. Make sure to put all of your events, blog posts, and other activities into the calendar. This will help you stay organised and know how each social media platform can help expand your business’s reach into new markets.

Use social media calendar

It would be best to be careful about using marketing strategies on social media to grow your business. It would be best to use a social media calendar to schedule your postings. This will assist you in ensuring that your postings are well-considered and help you achieve your company objectives. Creating a content calendar can assist you in setting goals for your social media postings and determining how effectively they are performing.

Optimize your social media accounts

Be sure to put all the necessary information your customers might need on all your social media accounts. When utilising social media for business, you should utilise keywords. Use Google or other search engine-related terms when discussing your offerings. This will help them locate you on the internet.

Use social media platforms to sell your products

Social commerce is the practice of selling items and services through social media. Sales on all major social networking sites have increased. As a small business owner, you should use this to expand your business.

Do not ignore trends

You can create content that people will like by paying attention to what is popular on social media. This is called “social listening.” It helps you understand what your audience wants from your brand.

Engage with your social media followers

When someone posts on your social media page, you should talk to them. Maximize engagement with all the people, even if they are not your target consumers. Let them know that you are reading their post and listening to what they want. Then, give them more of what they want so they will keep posting on your pages. Actively engaging with your loyal followers on your social channels will most likely help you gain more followers.

Produce valuable content

Make sure that you are creating the best content. This includes your blog posts and the content on your social media accounts. Having good content will help to show off your business and website. This will bring in more customers and make you more money. Use relevant keywords in your content and your social media posts, and make sure you understand your audience’s insights. Good content is the best social media marketing.

Post Consistently

Social Media to grow business

It’s critical to produce excellent content, but it’s also crucial to keep creating fresh content, either visual content or video content so that people will continue to see it. The algorithms that control what people see online will prioritise it.

By posting consistently, you show care to your valuable followers and attract new followers.

Use hashtag often

Hashtags are popular right now. People use them to bring more people to their websites or blogs. If you use relevant hashtags on Facebook, Twitter, Google Plus, and other social media platforms, you will be able to bring more people to your social media accounts and website. However, be careful not to use too many hashtags in every post.

Provide benefits to your audience

People want to know what they’ll get out of your social media channel when they go there. To demonstrate this, give something away for free, such as a short trial, a free e-book, or a discount code. It also helps to post about what’s going on with your business consistently. This will help you gain engaged followers who will continue to follow you.

Maintain an excellent social media presence

Customers are more likely to stick with a business if it has a good reputation and credibility. This can be done in several ways by utilising testimonials on social media accounts. Customers will recognise this and see that the firm puts a premium on excellent customer service and product quality, resulting in more social media followers.

Use influencer marketing

Social Media Marketing
Flat design illustration with female vlogger or influencer, recording new video.

Social media can help businesses that need to grow. A lot of companies use social media platforms to get help from other companies. This is called influencer marketing. Many marketers say their budget for influencer marketing will increase next year as it helps their brand for more exposure.

Collaborating with influencers will now only help you grow your social media followers but as well as your overall social media presence. 

Branch Out

Don’t limit yourself to using just Facebook, Twitter, Pinterest, Google Plus, Instagram and other popular social media profiles. Other social media networks might be worth a try as well. Social bookmarking sites and social review sites are two examples of this. It’s more than simply utilising popular platforms to be sociable.


Being an entrepreneur is a thrilling and learning experience. It takes bravery to start a business, and intelligence to make it grow. It’s not as simple as you might believe to use social media grow your business. Your social media following won’t grow in a day, but the long-term benefits are well worth the effort. The key is to keep going and not give up!

Tell us about your Social Media strategy in the section below and share your thoughts on this topic. We’re looking forward to learning more about your Social Media approach and assisting you in any way we can.

Talk to us: https://www.socialmediamanagement.co.za/contact-us/

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