Social Media Marketing for Small Businesses

Social Media Marketing for Small Businesses

by Tez Ferguson May 02, 2022
social media marketing

Is it a need or just a trend?

Whether you’re a small business or a large national corporation, social media channels are more than just a fad. It’s an essential component of your marketing communications, whether you’re big or small.

Although social media networks are valuable on their own, alone, it isn’t sufficient to grow your business. Social media platforms might assist you in connecting with your customers and target audience, raising brand awareness and increasing leads and sales.

Social media is a free and simple way for business owners to interact with their target audience and customers interested in their brand, and it’s entertaining (come on, we have gifs!).

Even though social media platforms are free, easy, and fun doesn’t imply you can sign up and start posting; there are some things you need to consider.

Some small business owners see social media marketing as worthless because they believe it’s only valid for large businesses with huge budgets. However, that isn’t correct! Social media presence may be just as beneficial to small companies, if not more so.

Why do you need social media for your business?

social media platform

Back in the day, before each social media platform had its distinct value-add, businesses could log on and post whatever they wanted. The realm of interaction on social media was limited, and businesses’ ability to connect with their target customers and audiences was even more so.

Not the case today, my friend.

Today, social media is an essential part of any digital marketing strategy. It’s one thing to produce helpful content that ranks highly on Google and gets discovered. It’s another matter entirely to inform the target audience about your brand, product, or service and engage them on your site.

The social media platforms you use also have an impact. Your content should be geared toward people interested in what your business or product is offering, and this information may come from other platforms.

Making sure that you’re sharing the correct social media content with the appropriate individuals is also influenced by the platform. Costumers on each social network now have their ways of using each platform.

It would help if you were up to date on new developments in your business industry to succeed in a competitive market. In truth, social media data is used by over two-thirds of the industry to make informed business judgments.

So how can you compete with the best and ensure that your business is doing all it can to succeed? Of course, using social media.

How to build a profile on popular social media platforms?

social media platforms

Social media is a powerful tool that firms of any size can use to connect with current and target audiences. If you’re not utilising social media networks for your e-commerce development yet, now is to start!

Here are some tips on how to get going:

social media marketing
1. Do your research

Before diving into social media, it’s essential to research and understands which social media platform will work best for your business. or brand. Not all platforms are created equal, and each one has its distinct user base. For example, LinkedIn is great for B2B companies, while Instagram is perfect for businesses in the visual industry.

2. Create a strategy

Once you’ve decided which digital channels you want to use, it’s time to create a digital strategy. What are your goals? Who is your target audience? What kind of content creation will you post? Answering these questions will help you create a plan to guide your social media efforts.

3. Post regularly

Consistency is one of the most significant elements of social media. You must post regularly to keep your followers interested. This does not imply that you should be posting every hour on the hour; however, you should maintain a consistent posting marketing schedule.

4. Be engaging

Social media is all about engagement. When creating content, make sure it’s exciting and relevant to your audience. You’re on the right track if you can get people talking about your brand!

5. Monitor your progress

Last but not least, it’s essential to monitor your progress and track your metrics. This will help you see what’s working and what isn’t to adjust your strategy accordingly.

social media marketing

If you don’t know how social media works, you might consider talking to some social media marketing agency around your area. A digital marketing company might be a considerable help, mainly social media marketing companies with vast knowledge and will guide you to grow your business.

Social media marketing companies can help you build a larger audience and reach more potential customers. In recent years, the demand for expert digital marketers has exploded as rivals have sought every method to stay visible on social media sites.

South African businesses must be recognised on the international stage through social media platform advertising and digital strategy to take full advantage of the worldwide expansion of business possibilities. As a result, being familiar with social media marketing is critical for your company to stay up with the newest digital trends.

The idea of social media advertising has transformed thanks to the development of new platforms. To assist you in learning more about the many options available:

Here are descriptions of the most popular social media platforms for businesses:

social media platforms


Facebook is a popular social networking site with over 2.9 billion monthly active users as of 2022. As such, every business should have a Facebook page. A Facebook page may be beneficial to a small firm if adequately used.

Facebook allows you to connect with your followers personally by sharing photos, updates, and other content. You can access powerful advertising tools and in-depth analytics with a business account. You may use Facebook to draw attention to information such as your contact info, hours of operation, and the services you provide.


Instagram is a social networking site with more than 2 billion monthly active users in 2021. From Instagram Live to Instagram Stories, there are plenty of methods for businesses to get the word out about their products and services on the site. Because Instagram is entirely visual and based on photos and video postings, it’s ideally suited for many businesses with excellent visual content to share.


While Twitter is great for delivering short updates, engaging with followers, and sharing blog articles links, it isn’t right for every business. You may post short tweets (240 characters or fewer), videos, pictures, links, polls, and more on Twitter. It’s also simple to engage with your audience on this site by including users in your messages and liking and retweeting tweets.


YouTube is a video-sharing site where users may see, upload, rate, share, and comment on the material. The site is now owned by Google, which makes it a valuable news and entertainment centre.

There are several types of videos on YouTube. Many firms have a creative, visual, or educational component to their business. Because the platform is so innovative, you’ll need a specialist video editor to create material for it. However, your company does not require a channel to promote on the network – numerous YouTube influencers produce frequent films and have large followings. Businesses frequently collaborate with YouTubers for product placement since these individuals already have a devoted audience.


LinkedIn has 260 million monthly users and is the world’s largest professional network. It’s an excellent location to locate top talent, establish yourself as a market leader, and promote your company.

LinkedIn is a professional-oriented social network that is intended for companies and professionals. Users develop resumes-like profiles, and businesses may establish pages to promote their business.


TikTok, the excitingly new hit platform where consumers may make and share short films, might be a good option for businesses. TikTok’s Generation Z reputation as a snob has made it challenging to succeed as an organisation because it is most popular with notoriously picky Generation Zers. If you want to create a TikTok account, understand your brand and how it translates to TikTok to avoid making mistakes. Before attempting it yourself, consider what other companies have done.

The key to success on the platform is to be creative, genuine, and, most importantly, not try too hard to sell something.

When deciding which social media platform is right for your business, consider your goals, target audience, and the type of content you want to share. Not all companies need to be on every social media platform. It’s often better to focus on one or two platforms that you can use well rather than spreading yourself thin by trying to maintain a presence on every social media site. By understanding the different types of social media platforms and how they can be used, you can decide which platforms are right for your business.

E-commerce needs to be aware of social media’s potential risks and rewards before they dive in headfirst. Here are some things to keep in mind:

Risks of social media for small businesses:

social media marketing

1. Social media can be time-consuming and distracting.

2. Small businesses could get overwhelmed trying to keep up with the latest social media trends.

3. There is a risk of negative publicity if a small business makes a mistake on social media.

4. Social media can be a breeding ground for cyberbullies and trolls.

5. Small businesses could get caught up in the “compare and despair” syndrome, comparing them to larger businesses with more resources.

Rewards of social media for small businesses:

social media marketing

1. Social media can help small businesses reach a larger audience.

2. Social media can build relationships with customers and create a community around your brand.

3. Social media can be an effective way to promote special offers and discounts.

4. Social media can help small businesses get feedback from customers.

5. Social media can be a great way to connect with other businesses and build partnerships.

Social Media Marketing Tips

social media marketing

Create diverse content

As with other parts of digital marketing, content is king when it comes to social media marketing strategy. Make sure you post at least once a week and provide genuinely helpful and interesting information to the people who would be interested in it.

This includes:

  • How-tos, quick tips
  • Local and industry news
  • Data and insights
  • Polls, questions, contests
  • Updates and announcements

It also means taking advantage of the many forms of social media content, such as photos, videos, tales, live streams, and more.

Stay consistent

Use social media for a marketing strategy to promote your company’s brand image on a wide range of social media channels. While each platform has its distinct atmosphere and tone, your business’s fundamental personality should remain consistent across platforms.

Don’t just post—participate

In other words, don’t just log in once a month to plan out all of your posts. Social media platforms are communities. You must pay attention to who is engaging with your content and engage back—respond to comments, like, share and comment on their postings, conduct live streams, post polls and real-time questions to create debates, and repost others’ work. This is also the most common social media strategy to attract more potential customers, leading to sales.

Use content creation tools

Don’t be misled by others into believing that Instagram is the most visual social and digital platform. They’re all correct! Add appealing visuals—photographs, drawings, text converted into art—to your postings if you want to stand out in someone’s feed. Content creation tools like Canva provide templates and functions that allow you to produce professional-looking pictures with your logo on them in minutes.

Repurpose, repost, recycle

Social media is crowded, so if you want to get traction with your followers, you must regularly provide them with excellent material. What’s the secret to achieving this? The three Rs:

  • Repurpose: Make use of a Facebook comment from a client review, combine a blog post into a series of Tweets, distil a case study down to an Instagram customer spotlight, convert an online presentation deck into a carousel post on LinkedIn. The options are endless.
  • Reposting is a beautiful method to complete any holes in your content calendar. Repost on Instagram and retweet user-generated and influencer content. You may also contribute material from reliable sources, such as webinars, blogs, or podcasts, and share those links in your posts.
  • Recycle: Make a YouTube channel for your TikTok videos and Instagram Reels; re-share your top-performing blog articles every month to stay in front of new people; include your Facebook Live streams on your YouTube account.

Organise your feed.

We’re always on the lookout for methods to get noticed in others’ feeds, but we forget that there is value in our marketing strategy. Keep track of your competition to learn from them, gain new ideas to implement into your strategy, and find areas where you can improve. Influencers may help you stay up to date on current trends while also educating yourself. Follow companies that share your values or have vital content creation approaches for inspiration and innovative ideas outside the box.


Many businesses overlook the importance of digital marketing strategy, favouring other platforms. You can reach out to a large audience and tell your brand for a small fee. When it comes to expanding your presence online, there are few better places than social media sites like Facebook, LinkedIn, Pinterest, Instagram, Snapchat (formerly known as Picreact), and Twitter.

There are various ways for you to craft descriptions of new products or services that will entice customers today. Advertising on these digital platforms is highly cost-effective since most have huge audiences who would be interested in what you have to offer:

Social Media Marketing Services

A solid social media marketing plan necessitates numerous platforms and a balance of organic and paid strategies. This might be time-consuming, significantly if your audience is increasing. Companies may hire services that specialise in social media marketing to get the most out of social media. For instance:

  • Social media management software: More experienced social media marketers may use proprietary technology such as HootSuite and Sprout Social to help them streamline their operations and get more advanced analytics.
  • Digital marketing agency: Some firms specialise in social media optimisation or only paid social advertising.
  • Digital marketing agency: One platform can’t do it all when it comes to social media marketing, and one channel can’t do it for overall marketing. Digital marketing firms might be able to assist you in incorporating social media marketing into your entire strategy, including email, website design, SEO, and more.

Prioritise your social media marketing campaign.

social media marketing

Social media, in particular, has a lot of potential as a marketing tool. It allows you to make your business more personable and connect with your audience personally. It transforms your company into an identity that your consumers may interact with on a deeper level.

The essential thing to remember is that social media isn’t only a platform to promote your business. It’s a place for you to show your personality, express your beliefs, pass on valuable knowledge, and build up those around you. There will be no need for pitching with people naturally following you and sharing your content because of this method. You’ll also achieve not just commercial objectives but all of the other intangibles that translate to happiness and satisfaction due to this strategy.

Looking Forward to Social Media in 2022

It’s never too late to develop your social media marketing. Whether you’re starting from the ground up or encouraging staff members to establish their brands, the significance of social media has never been higher.

How can we help?

Social Media Management is a digital marketing service that allows you to maintain and protect your online reputation. Socialmediamanagement.co.za It is an online social media agency that provides various services to help you develop your internet brand presence. From one-time social media consultations to training for your whole staff, we take pride in providing a unique service for all forms of business models.

This will help you concentrate more on the tasks and have a more efficient business. To excel in social media marketing, you must be prepared for short bursts of activity because your target audience is online constantly throughout the day. Alternatively, get our monthly Social Media management services that deliver the growth and ROI you’re looking for while allowing you to focus on what you do best… running your company.

Our mission is to help build social media for small businesses in South Africa.

For further information, get in touch with us today.

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